“POPTART POP ART”
POPTARTS AD CAMPAIGN
ADVERTISING DESIGN
PopTarts’ company history revealed the pastries were originally called “Fruit Scones” before being renamed “PopTarts” in the 1960s due to the rising pop culture movement. These three PopTart ads were each inspired by a different artist from that era: Andy Warhol, Peter Max, and Roy Lichtenstein.